TIN MAN: REBRAND

 

Rebrand social Gif 

A rebrand project for Tin Man Communications agency. As lead creative i have developed the new brand identity that will appear throughout 2018 and beyond.

Utilising the iconic yellow the new identity has been developed around this primary colour with an updated word mark and new set of guidelines. 

"Modern and professional with an energetic tone"

A new dynamic colour palette

A new dynamic colour palette

To help clients and staff understand the new branding, an identity and  guidelines booklet has been developed. Set rules as well as uses of shape and imagery have all been designed with a strategy in mind to make Tin Man stand out amongst its competitors.

 

A series of in house assets have been created to be used creatively in pitch documents and social platforms. This suite of images will be continually updated alongside agency news, marketing and clients.  This library will provide Tin man with a unique set of images that will help sell ideas to clients. As well as an excellent social mechanism to gain followers from creative networks.

 

Social gif for Tin Man in reaction to London 'Beast from the East' snowfall 

Skills & Softwares used:

Adobe AfterEffects

Adobe Illustrator

Adobe Indesign

Adobe Photoshop

Brand Building

Digital Marketing

Graphic Design

Photography

Social Media