TIN MAN: REBRAND
A rebrand project for Tin Man Communications agency. As lead creative i have developed the new brand identity that will appear throughout 2018 and beyond.
Utilising the iconic yellow the new identity has been developed around this primary colour with an updated word mark and new set of guidelines.
"Modern and professional with an energetic tone"
To help clients and staff understand the new branding, an identity and guidelines booklet has been developed. Set rules as well as uses of shape and imagery have all been designed with a strategy in mind to make Tin Man stand out amongst its competitors.
A series of in house assets have been created to be used creatively in pitch documents and social platforms. This suite of images will be continually updated alongside agency news, marketing and clients. This library will provide Tin man with a unique set of images that will help sell ideas to clients. As well as an excellent social mechanism to gain followers from creative networks.
Skills & Softwares used: