MONARCH: MOOD FOOD

Echinecea and liquorice ice cream 2.jpg
 
 

A campaign for Monarch airline, as part of their #yearofnice. Working with Tin Man Communication agency as lead designer to produce the creative assets on this project. 

Tin Man creative concept:

"Create the world's first ‘mood food’ in-flight menu – designed to take the stress out of flying."

Working alongside top food psychologist professor Charles Spence - the man behind Heston Blumenthal’s science-inspired dishes at The Fat Duck, we created a selection of bites and brews. 

The experiential meal begins prior to take off with black, herbal echinacea and liquorice ice cream.

During the ascent green tea and lavender mochi rice cakes, which will help flyers relax, were served.

Around 30 minutes into the flight, the experimental assortment was washed down with a herbal tea blend of chamomile, fennel seed and kelp, accompanied by a seaweed biscuit, to help combat bloating and indigestion.

Finally, passengers will enjoy a caramelised nut bar coated in umami rich mushroom and tomato powder just before they touched down.

In order to execute the campaign i had to design in accordance to Monarchs brand guidelines a series of stackable takeaway food packaging and campaign lockup.

Monarch Mood Food infographic 2.jpg
logo -02.jpg

CAMPAIGN

LOCKUP

A graphic logo to front the project designed in accordance to brand guidelines.

Ice Cream Packaging template -1.jpg
Brunch bar & Tea bag template amend -1.jpg

TEMPLATING

Created a series of artwork ready templates for production at manufacturers. 

Brunch bar & Tea bag template amend -2.jpg

Skills & Softwares used:

Adobe Illustrator

Adobe Indesign

Adobe Photoshop

Brand Rules

Graphic Design

Packaging Design

Print & Manufacture Knowledge