BT: THE TERROR
BT ULTRAFAST FIBRE: MEGABITE BREAKFAST
Internal comms campaign to launch BT's new Ultrafast Fibre Broadband. As part of the Unity creative and production team i helped execute the Megabite breakfast. A series of breakfasts at 19 different BT offices in the UK & Ireland. The creative strategy was designed to help employees understand what 100Mbs download speed really means. By creating three easy and tasty breakfast recipes that could be created in the same amount of time it takes to download a TV show, film or box set.
Campaign designed to deliver message:
"BT are the first and only broadband to give you a 100Mb speed guarantee"
I was the lead creative in producing the campaign lockup and all associated print assets. This included smoothie labelling, stickers, menu boards, food packaging, aprons, posters, napkins, tent cards and more.
As part of the campaign we created three short recipe videos for social and internal comms with Instagram food Influencer, Ian Haste of Haste Kitchens. Working as an art director on set i helped maintain look and feel in line with BT guidelines as well as directing photography for lifestyle and pack shots for press.
Producing a graphic logo in line with brand guidelines
Production of print ready artwork for manufacturers
Set dressing and director of photography for lifestyle and pack shots for press
Layout design and food photography for recipe directions. These were created as part of press packs for media houses.
Skills & Softwares used:
Print & Manufacture Knowledge