Phillipe Pfeiffer: Retail Store Design


It all started when… i met Phillipe Pfeiffer. A swiss jeweller opening a flagship store on Artillery lane in the heart of East London.

I creatively led the interior design project for the design and build of 52 Artillery Lane. Developing CAD drawing packages for fit out, FFE design, visual renders and tender information for fit out companies. 

The client wanted a luxurious store with delicate details and a warm inviting environment.

The process of designing the space involved surveying the existing interior and producing a number of CAD models. After developing the visuals and agreeing a creative route, materials were sampled and upon approval a technical drawing package was created for building tender, alongside some visual renders.

Images of the existing shop space pre-design

010 Philippe Pfeiffer Proposed Shop Elevation REV B  114-1.jpg


A comprehensive technical drawing package produced using AutoCAD. Detailed information for building tender.

Plan REv B.jpg


Skills & Softwares used:

AutoCAD design 

Adobe Photoshop

Adobe Illustrator

FFE design

Joinery design

Knowledge of design & build process

Microsoft Powerpoint


Project Management

Sketchup 3D design


Space planning