Kaspersky Lab: The Leak
Working for Tin Man Communications Agency as creative lead i developed and edited a short film that helped win Kaspersky Lab as a new client.
The campaign idea sold, was to create a spoof film called "The leak", creating a trailer and working with talented script writers and influential actors that were exposed to digital hacking scandals, such as Jennifer Lawrence and Michelle Keegan to increase awareness of online safety.
The spoof film would be launched like any other film, with a listing on IMDB, a trailer and full scale ad campaigns on buses and billboards. The difference? All info of the film would be click bait re-directing viewers to the Kaspersky Lab website.