AXA: #Drivefulness


Proposal Video

Working as part of the Unity communications agency creative and production team i played a lead creative role in planning a creative concept and strategy for AXA insurance brand.

#Drivefulness would be part of a new initiative to help customers feel closer emotionally connected to the brand.

Produced a number of pitch posters to help introduce the Unity company to the brand. As well as developing a campaign lockup, creating and editing a short piece of film content to help sell the campaign idea to the client.

Skills & softwares used:

Adobe Illustrator

Adobe Indesign

Adobe Photoshop


Print Production

Video Editing